ADNAMS

D&AD Competition entry to draw in more customers for Adnams brewery.

Adnams are a brewery located in southwold, who live and breathe local community. Adnams wanted to broaden their clientele, and to draw in the new younger era of customers. The project was to create awareness and draw in attention for Adnams while not loosing the interest of their existing customers. With the brief I dove into reaching the younger public by having touch points on social media and interactive campaigning that would get them enjoying and advertising Adnams even further. So my solution was #CANYOURBREWDOTHAT campaign, the campaign aimed to get the younger drinkers to react to the campaign with funny photo's with their drinks in funny positions. The touchpoint for the campaign are heavily over social media with the motion graphics I created, along with snapchat filter. I also followed Adnams Idea of staying sustainable so I went on to create paper wrapping for they're products and paper bags.