Awareness Campaign

ZERO2FIVE

Zero2five are a food hygiene company based in Cardiff Metropolitan, they work closely with many major factories around the UK to try and implement new ways of making food handling as safe as possible for the public who consume it. Zero2five came to the studio with a study they had recently undertook to see the percentage of food handlers who actually followed the hand wash protocol, and studies showed some shocking results. A mere 10% of all food handlers actually followed the hand hygiene protocol even when it is in front of them. So they came to us to put some strategic campaign in place to persuade the food handlers to follow the protocol all the time. My solution was 'clean hands, safe food, clear conscience' I believed the handlers weren't fully aware of the effects they can actually cause by not following the hand hygiene protocol so i created very intimate posters with facts on that created the sense of empathy for the people they are preparing food for. the idea was for the posters to be placed around the factories as a constant reminder of the risk's they are taking on someone else's behalf.